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Research papers

The role of marketing research in corporate planning

This paper will deal with the role of the marketing researcher in corporate projects rather than traditional product/market-oriented research. The strategic nature of many corporate projects requires the researcher to have a broad level of business...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Jarrad D. Blank
June 15, 1987
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Citation

Blank, J. D. (1987a, June 15). The role of marketing research in corporate planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-corporate-planning